The Zionists and the Bundists both, in their own ways, understood the importance of mass persuasion and mass movements. The great accomplishment of Herzl and Jabotinsky was the use of journalistic devices to promote the notion that the Jewish people were on the cusp of establishing a national homeland. They were propagandists par excellence – they understood the finer points of public relations and favored it over military might.
What the IDF today has been unable to comprehend is that mass persuasion can be directed not only at one's own adherents but can also shape opinion both among third parties as well as among the adversaries.
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