Commodification is a form of hubris

1. To evaluate for its utility something that has dignity is to commodify it. 
2. To commodify is to replace the evaluation of desert with the evaluation of worth. 
3. To treat something in terms of its worth is to dominate it the way a divine being dominates living creatures. 
4. To commodify something is to place oneself in relation to it as a god. 
5. Commodification is a form of hubris.