The truth of the matter is neo-classical economics is not predicated on the notion that 'more is better' so much as it is on the notion that ‘less is too risky.’
In a regime of scarcity 'more' is not a preference so much as it is an imperative. Competitive markets run not on the notion that more is preferred so much as the notion that the firm must pursue 'more' or die.
Neo-classical economics understands 'more' not as a choice and an objective so much as a mandate and a prerequisite for membership.
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