We enact our privileging of the spiritual and artificial over the material and the natural in the way we disdain the materiality of the gift in favor of the social setting in which the gifts are dispensed.
Our meals become occasions for socializing and conversation, not merely for satisfying our hunger.
The price of the gift is belittled and submerged.
The desire for the gift is sub-ordinated to the generosity of the giver.
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