Tradita are compensated for in traditional coin. Prestige, reputation, honor, approval, respect, glory, etc. – these are the currencies by which tradita are repayed.
Celebrity is the modern era's degenerate form of that currency. Celebrity is the acquisition of what is traditional – the reputation and prestige that is conferred by others – for use as private property.
Tradita should be offered for their own sake and their recompense should likewise be offered for their own sake. That recompense ought not to be sought or cultivated.
Celebrity, especially political celebrity, is the industrial production of traditional recompense. In so doing, it almost of necessity must become privatized.