A person’s political identity

Mass marketing can alter tastes and preferences; strategic market control of the political process can alter the production possibility frontier and, with it, the technological possibilities; and the culture can define how agents see themselves as lesser or greater actors. All that works to shape the self-understanding of people as political actors. In addition, the traditions of gift exchange and the diplomacy of covenantal relations serve as the basis of civil society, on which a person’s political identity is built.