The essence of complementarity is the relation between content and context. Environment is complementary with action because the action is the content and the environment is context.
The judgment of fit between content and context is the esthetic judgment. The esthetic judgment can be transformed into an ordination of what is more or less fitting with its context, and so, what is more or less valuable in a market but that isn't the point of esthetics. The esthetic judgment reflects back on the one making the judgment. The more refined the faculty of judgment, the more beautiful one becomes in one's spirit, the more fitting one becomes to one's environment.