Self-actualization is what people do to establish their greater selves, which greatness is the antidote to alienation.
The economic side of such personal self-actualization comes through the design and employment of technology; the political side of personal self-actualization comes through the design and employment of techniques.
Techniques are the dis-embodied standards and practices that constitute the elements of institutional life. Techniques apply to people and spiritual things while technology applies to capital and material (non-spiritual) things.
Institutions are constituted of technology and techniques, and they are sustained by the human impulse to ‘make something of themselves.’