04 April 2011

The mimickry of beneficence

Gratitude is the means by which meaning is recognized and then appreciated. 
That process by which someone makes a purchase on something meaningful is the method of persuasion, it is how people come to change their minds and their attitudes. 
Gratitude invites the mimickry of beneficence with reciprocal beneficence, and in so doing encourages the parties to alter their behavior so as to bring it in conformity with each other. Gift giving is thus a means by which influence is exerted. 
Gratitude is the instrument of the power of love. 

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