24 February 2011

Mere pleasure-promotion

Utility is the means to pleasure. 
In neo-classical economics utility is the measure of pleasure. Economists apply the term utility to give it the semblance of socially acceptable value but it is a mask. Utility is mere pleasure-promotion. 
The better term is hedonism. We do not subscribe in Western society to Utilitarianism, we have created a civilization of Hedonism. 

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