Designing an economy exclusively around market forces with an eye to minimizing as much as possible the regulation of those markets except as they effect the return to capital creates an incentive to externalize the costs of production so that those costs do not factor into the price of the product and so provide the externalizing producer a competitive advantage.
Externalizing costs tends to happen by shifting the costs out of view of the markets and into the degradation of some asset. Whole earth design seeks to factor in all the costs, and to highlight the effect of externalizing the cost of production to the detriment of some fund of services that tends to get poorly priced or not-at-all priced in the marketplace.
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