25 January 2011

Kids & the corporate sponsor

"It's part of the official advertising worldview that your parents are creeps, teachers are nerds, and nobody can really understand kids but the corporate sponsor. They are very busily selling the illusion that they are there to liberate the youth, to let them be free, to let them be themselves, to let them think different, and so on. But it's really just an enormous sales job." (Life, Inc., Douglas Rushkoff, 2009; page 125). 

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