In the absence of information everyone deserves the same endowment. For someone to be honored is to have information that justifies for that someone a greater endowment than someone else's. To deserve something is to have a reason for why everyone should get a trifle less and the deserving someone should get a whole lot more.
To deserve is to engender traditions of value creation.
The opposite of consuming and hoarding is generating value that gets refreshed over and over again from generation to generation. To redeem a gift grant is to keep the gift in train of being granted ad infinitum.