"Happiness doesn't come from the top down, but from the bottom up. ... But real people doing real things for one another – without expectations – is the very activity that has systematically been extracted from our society over the past four hundred years through the spectacular triumph of corporatism. And this local, day-to-day, mundane pleasure is what makes us human in the first place" (Life, Inc., Douglas Rushkoff, 2009; page 242).
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